Wednesday, June 1, 2011

Korie Takes Miami Coast!






Korie Miranda, one of our fabulous sales reps at The Globe, recently took a trip to sunny Miami for its annual trade show! Hosted at the luxurious Moore Building in Miami's Design District from May 16th-17th, the Coast trade show brings together buyers and showroom representatives, all while showcasing beautiful collections.




Korie graciously let me speak with her about her quick, yet jam-packed experience at Miami Coast!




How was your experience at the Moore Building?




While it was my 2nd time going to Coast, it was my first time being in the new venue. I think it was a very proper venue for the trade show. The building had a terrace-like feel; it was very open and inviting.




What collections did you bring with you to Coast?

I brought: We Are Handsome, Sam & Lavi, Fred & Sibel, DOMA, Kimberly Taylor, Sunner, Glynneth B, and Nancy Caten.




How was the response to the collections?

The two collections that had the most responses were Kimberly Taylor and Fred & Sibel. Kimberly Taylor fits the younger Miami party girl. Fred & Sibel's cashmere is good for girls who are often in places with Air-Conditioning. The cashmere is light and breathable; the buyers don't go for itchy wool.

Do you think there is a difference between southern and northern buyers?

The weather plays a big role. For Fall and Holiday collections, the buyers in the South focus more on lightweight goods. The Southern buyers are not stuck on trends alone either; they like to have items that will work effortlessly with pieces they already have in their wardrobe.

Miami is steadily becoming one of the "It" cities for fashion. Did you notice any trends?

I saw a lot of different maxi dresses, it was a very "Boho Chic" look. The Miami girl is casual, yet still cute and put together.




What would be your essential Miami item for a fun day at the beach?




For the beach, I would go with one of Sunner's floral print maxi dresses. A We Are Handsome bathing suit would be great too!




How about for a night on the town?




My choice would be a cute Kimberly Taylor party dress.




What is your favorite part about being in Miami?




My favorite part is definitely the weather! The show was really relaxed; they had a DJ, cocktails, and we were always being served food! This made the show very appealing and provided comfort for the buyers.









Above: Korie looking very chic while sporting an Aro striped cardigan, We Are Handsome one-piece printed bathing suit.








Overall, the Miami Coast show was very successful and very fun! Can't wait to see what next year brings :)









Interviewed by Bianca Gracie, intern

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