Thursday, August 5, 2010

California Girls!




We want to take this opportunity to introduce everyone to our West Coast counterparts! Our girls Karen and Tracey run the LA office, and we sat down with them to dish about the West coast style trends.

Q: How does West Coast style differ from East Coast?
A: West Coast style is more casual and laid back in general. Jeans and t-shirts are staples of a California wardrobe and unlike East Coast style, West Coasters tend to need more of an occasion to dress up.

Q: Do you think trends start on the West or East Coast?
A: The boyfriend jean, knit and jersey trends, for example, started in the West but both coasts alternate in terms of starting trends.

Q: Who would you say are big trendsetters these days on the West Coast?
A: Women like Reese Witherspoon and Jennifer Aniston always have a consistent and quintessential LA "look", with casual boyfriend jeans and a nice ballet flat. Someone like Rachel Bilson also seems to blend West and East Coast trends effortlessly.



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