The Globe West Welcomes A New Intern!

The Globe West is happy to announce their new addition to their LA team, their new intern Janelle Gutierrez!

Janelle began her internship with the Globe in January, and she is truly enjoying her time there! A California native, Janelle was born in Woodland Hills and is now living in Laguna Niguel. The 19 year-old attends FIDM, where she wants to major in Merchandise Marketing.

Interning alongside Bella and Casey (they all met at school), the three girls have all bonded through the Globe! They are so close in fact, that Janelle and Casey (who I interviewed here) are planning to move in together! Read more below as I chat more with Janelle!

What are your fashion aspirations?

I hope to one day make a name for myself in the styling business. I fell in love with fashion when I can remember and always had a passion for creating outfits and looks. Whether it be for a magazine line or a personal stylist, I would love to give it all a try!

Share some of your daily tasks at the Showroom.

I start my day with whatever they have on the list. It can be organizing the showroom or changing the mannequins; I love creating their outfits! I put out new displays out on the floor & do paperwork in the back room. I help them pack and unpack when they travel. Just a whole assortment of things that I all enjoy.

Fashion has its fun moments! What is the most interesting thing that has happened at the showroom?

On my first day, I was helping to hang clothes and I was the only one on the floor. I was told to properly greet anyone who came in. So at one point a man walked in and I said "Hi welcome to The Globe, is there anything I can do for you?" He asked for Karen or Tracy, so I went into the back and told them who was here to see them. Everybody just starts laughing! It ended up being one of the owners from the showroom!

The outfit you're wearing in this picture is super cute. Describe your style!

Thank you! I'm not sure how to describe my style. I just love fashion so much. I like to try it all but in general I have more of a hipster/hippie style.

The most important lesson Janelle has learned as an intern is: "With a lot of hard work, dedication, and time a lot of opportunities can come your way." Janelle's hard work has definitely paid off, and we are glad to have her on our team!

For appointments & inquiries, contact The Globe West at 213.955.6116

Market Week Feature: Lena Bernard!

Our sister showroom, The Globe West, is showing jewelry designer Lena Bernard at Market Week! You can view this stunning ethnic collection from June 13th-June 17th at The Globe West's showroom.

For appointment inquiries, please contact The Globe West at 213.955.6116

Visit Lena Bernard's collection at www.lenabernard.com

The Globe Interns: West Coast Edition!

We all know it takes a lot of work to run a fashion company of any kind, especially a showroom! Our sister showroom The Globe West, located in Los Angeles, helps to manage our collections and spread The Globe brand around the western part of the United States. Assisting Karen Spaulding and Tracey Burton in LA are their 4 interns: Casey, Bella, Olivia, and Janelle. All of the girls get along really well inside and out the showroom.

Casey Griffin (pictured above with our Audgen knitwear collection), a 19 year old from Santa Barbara, has been interning at The Globe West for a little over a month. Despite the fact that she just started her internship, Casey is enjoying every minute of it! Studying Merchandising and Marketing at FIDM, Casey felt working in a showroom would give her the best inside look to how the industry is run.

The Globe West interns share the same responsibilities as The Globe East interns, respectively. Some of Casey's daily tasks include: filing, organizing collections, running errands, merchandising, and sharing her thoughts on the various collections within the showroom. But all their hard work does come with great payoffs! Recently the interns got the chance to help out at Lucky Magazine's shop event at the Nicholas K booth, where the girls mingled and promoted collections to buyers! Casey's favorite part of working in wholesale is learning how to work with buyers, as well as seeing the behind the scenes aspect of the industry. Her goal is to become a buyer in the contemporary field (her favorite designers being Sam & Lavi, Heartloom, Indah, & Stone Cold Fox), so this internship is a perfect match!

The main lesson Casey has learned is to "be ready for whatever is thrown at you, and always come with an open mind." Overall, Casey is truly enjoying her internship at The Globe West. She is able to transfer her college studies with what she is learning from the showroom, as well as having a foot in the industry at a young age. With its laid-back lifestyle and cool designer collections, the Globe West is a great showroom to learn and explore the fashion industry!

For appointments & inquiries, contact The Globe West at 213.955.6116

The Globe Showroom: Double Feature!

We are happy to say The Globe Showroom has recently been featured in two major online publications: The Feast and California Apparel News!!

In The Feast feature, Tiffany Davis interviews showroom owner Jeffrey Cayer about his take on the upcoming Fall 2011 fashion trends. Our LA showroom is in the spotlight as well, as Karen Spaulding speaks about the craziness that comes along with LA Market. View both clips above!

Interning at The Globe!

You always hear about The Globe Showroom through buyers, PR reps, and designers. But what really goes on behind our pristine glass walls? No one knows better than the interns at the Globe! We have the ultimate behind-the-scenes access of what it takes to run a showroom in a professional yet fun manner. I, Bianca Gracie, along with Jose Huayta, Courtney Bickel, and Mayran Ben-Simon have been interning here for 2 months so far, and it is truly a blast! From merchandising various collections, to branding a designer, to pitching a collection to a client, we learn and experience the ins & outs of a fashion showroom. We have the rare opportunity to be surrounded by major buyers from established department stores & boutiques all around the world (even if we're just sneaking a peak of an appointment behind a clothing rack!). We also learn about the responsibilites that comes with wholesale, through our fabulously dressed & very sweet sales reps!

The fashion industry is known to be cut-throat & crazy at times. But don't worry, our cat claws will not be making an appearance! Interning alongside eachother at the Globe has cemented friendships that I believe will be long-lasting. Through meeting and speaking with our designers, attending fashion week events together, and just sharing a conversation over lunch, us interns have come to learn that we share many of the same interests!

Despite suffering through not-so-glamourous burns from the steamer; merchandising, re-merchandising, & merchandising a single collection within a few hours; making runs for coconut water & fedex packages, or getting trapped within a sea of tangled hangers, being a Globe intern is truly a great fashion experience that we're all grateful for! I have personally learned more than I could have imagined so far, & I'm positive the other interns can say the same. I can't wait to see what the next few months has in store for us!

California Girls!

We want to take this opportunity to introduce everyone to our West Coast counterparts! Our girls Karen and Tracey run the LA office, and we sat down with them to dish about the West coast style trends.

Q: How does West Coast style differ from East Coast?
A: West Coast style is more casual and laid back in general. Jeans and t-shirts are staples of a California wardrobe and unlike East Coast style, West Coasters tend to need more of an occasion to dress up.

Q: Do you think trends start on the West or East Coast?
A: The boyfriend jean, knit and jersey trends, for example, started in the West but both coasts alternate in terms of starting trends.

Q: Who would you say are big trendsetters these days on the West Coast?
A: Women like Reese Witherspoon and Jennifer Aniston always have a consistent and quintessential LA "look", with casual boyfriend jeans and a nice ballet flat. Someone like Rachel Bilson also seems to blend West and East Coast trends effortlessly.